When the Ulysses Club decided to hold its annual odyssey in Collie, the town decided to put on a show.
The Collie Motorcycle Festival was a jam-packed weekend perfect for motoring enthusiasts, including historic motorcycle racing, rider safety training, country-style hospitality and motorcycle-themed markets and displays.
The organisers had already begun branding the festival, so Gumfire extended the brand to television, radio and print advertising as well as social media.
Examples of our work
A short television commercial was produced and aired in the lead up to the festival, as well as being shown throughout social media channels.