Collie River Valley Marketing
Tourism re-launch
Collie River Valley Marketing is a not-for-profit organisation in Collie that aims to promote Collie as an attractive place to live, visit and invest.
As a proud part of the Bunbury Geographe region, Collie River Valley is progressively updating its existing tourism branding to align with new regional branding produced by Juicebox.
A Tourism Re-Launch celebration was held to launch the new branding, as well as a video project by Lomax and website project by Key2creative recently completed by the group.
Gumfire was on board to assist with rolling out the new branding to promotional posters and fliers, merchandise including pens, bumper stickers and a media wall as well as re-usable banners for the main street.
Examples of our work
Posters and fliers
Gumfire produced printed material including posters and fliers for the group to distribute around the South West.
Fliers were designed to be small enough to fit on counter-tops and provide an easy resource for shop owners and hospitality outlets to guide visitors to Collie's range of attractions.
Merchandise
The group produced a short run of giveaways for the tourism launch that would align with the branding, but also be used widely to have a lasting impact.
These custom-branded pens have multiple uses, including a regular ink pen, a stylus pen as well as a mobile stand and flashlight.
Bumper stickers and a 2.4m-wide media wall were also produced.
Forrest St banners
Banners in the new styling were produced to be placed along the street in the main shopping precinct to announce the new branding to locals and visitors.
These banners can be easily changed out for others as the seasons change or significant events are held.
Sarah has driven and supported a number of key strategic projects on behalf of the Collie River Valley Marketing group, from website conception, design and operationalisation to marketing product collateral that is specifically pitched for the needs of a new brand launch at local and regional level.
Her customer-centred design philosophy ensures that the client brief is fully understood and then complemented with Sarah's creative insights, suggestions and practical solutions.
I high recommend Gumfire for any business, non-for profit or community projects.