Portfolio

Cynthia Dix Art & Design

Cynthia Dix brand mock-up

A new personal brand Cynthia Dix is a talented designer, painter and ceramicist who loves to capture the essence of native Australian flora and fauna. She was ready to take her art to the next level, with her designs now gracing beautiful silk scarves, tote bags, cushions and more. Cynthia wanted a simple and elegant…

Read More

Bunbury Geographe Tours

Crisp, clear brand voice When a brand new tour company servicing the Bunbury Geographe region asked for some help with their branding and promotion, we were happy to jump on board. The Bunbury Geographe Tours brand is a clean, simple brand that reflects its owner’s personality as well as appealing to its main target markets.…

Read More

Collie River Valley Marketing

Tourism re-launch Collie River Valley Marketing is a not-for-profit organisation in Collie that aims to promote Collie as an attractive place to live, visit and invest. As a proud part of the Bunbury Geographe region, Collie River Valley is progressively updating its existing tourism branding to align with new regional branding produced by Juicebox. A…

Read More

Industry Road Safety Alliance

Road safety communications The Industry Road Safety Alliance South West is an independent, collaborative group taking in industry, government and community players across the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra. The Alliance’s goal is to help mitigate and manage risks associated with industry road traffic with the ultimate outcome of improving…

Read More

Art & Tech Fest

Event marketing A local team of changemakers known as Operation Next Gen held an Art & Tech Fest to launch Global Entrepreneur Week in Collie. The festival had a ful program of activities, covering visual arts, filmmaking and music disciplines, finishing with a free community concert and video art projection, all in the centre of…

Read More

Collie Motorbike Festival

Event marketing When the Ulysses Club decided to hold its annual odyssey in Collie, the town decided to put on a show. The Collie Motorcycle Festival was a jam-packed weekend perfect for motoring enthusiasts, including historic motorcycle racing, rider safety training, country-style hospitality and motorcycle-themed markets and displays. The organisers had already begun branding the festival,…

Read More

Premier Coal Safety Communications

A fun graphic design project Premier Coal is a Collie-based mining company that wanted to revamp its safety communications for its workforce. Gumfire assisted with the design of a suite of custom avatars and icons, complete with the company’s approved personal protective equipment and branding. We provided a suite of templates with enough flexibility to…

Read More

Collie Christmas Pageant

It’s beginning to look a lot like Christmas The Christmas Pageant organisers wanted a brand that captured the excitement of Christmas and conveyed old-time values. Gumfire took inspiration from the brand that created the original Santa brand and rolled it out in fun new ways. It’s a nostalgic brand that appeals to people of all…

Read More

Collie Adventure Race

A quick refresh The Collie Adventure Race has spent the last few years developing its own brand, website and social media presence. Gumfire came on board in 2018 to help get the word out. We developed a funky video to use on social media, produced merchandise and helped with copywriting and public relations. Examples of…

Read More

Collie Art Prize

Bold, yet elegant The Collie Art Gallery needed a bold, but elegant, brand for the inaugural Collie Art Prize in order to establish its credibility as regional Australia’s richest art prize. It needed to be flexible enough to translate across digital and printed media, as well as being sympathetic to the major sponsor’s branding. Gumfire…

Read More