Grass Feed Beef Co-Op

Defining value proposition

The Grass-Fed Beef Co-operative was looking for assistance with creating a brand and a well-defined value proposition to explain its concept to relevant farmers and stakeholders.
We worked with the co-op to firstly define the brand as an ethical co-operative focused on mutual benefit and improving the industry generally.
We then translated the proposition into an easy-to-understand format that provided enough information without being overwhelming.

Examples of our work

Value Proposition

A two-page flyer that explains clearly the proposition of the co-operative, including its benefits and expectations.
Delivered in a digital PDF format that could be printed or emailed for easy distribution to farmers and stakeholders.

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