Branding

Bunbury Geographe Tours

Crisp, clear brand voice When a brand new tour company servicing the Bunbury Geographe region asked for some help with their branding and promotion, we were happy to jump on board. The Bunbury Geographe Tours brand is a clean, simple brand that reflects its owner’s personality as well as appealing to its main target markets.…

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Industry Road Safety Alliance

Road safety communications The Industry Road Safety Alliance South West is an independent, collaborative group taking in industry, government and community players across the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra. The Alliance’s goal is to help mitigate and manage risks associated with industry road traffic with the ultimate outcome of improving…

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Art & Tech Fest

Event marketing A local team of changemakers known as Operation Next Gen held an Art & Tech Fest to launch Global Entrepreneur Week in Collie. The festival had a ful program of activities, covering visual arts, filmmaking and music disciplines, finishing with a free community concert and video art projection, all in the centre of…

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Collie Motorbike Festival

Event marketing When the Ulysses Club decided to hold its annual odyssey in Collie, the town decided to put on a show. The Collie Motorcycle Festival was a jam-packed weekend perfect for motoring enthusiasts, including historic motorcycle racing, rider safety training, country-style hospitality and motorcycle-themed markets and displays. The organisers had already begun branding the festival,…

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Collie Christmas Pageant

It’s beginning to look a lot like Christmas The Christmas Pageant organisers wanted a brand that captured the excitement of Christmas and conveyed old-time values. Gumfire took inspiration from the brand that created the original Santa brand and rolled it out in fun new ways. It’s a nostalgic brand that appeals to people of all…

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Collie Art Prize

Bold, yet elegant The Collie Art Gallery needed a bold, but elegant, brand for the inaugural Collie Art Prize in order to establish its credibility as regional Australia’s richest art prize. It needed to be flexible enough to translate across digital and printed media, as well as being sympathetic to the major sponsor’s branding. Gumfire…

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Collie RC Club

A complete solution The Collie RC Club was established just a few years ago by a group of enthusiasts to promote the sport of radio control car racing in a fun and inclusive environment. Gumfire has been on board since the club’s inception, helping to develop the initial branding as well as producing templates, a…

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