Copywriting – Gumfire

Grass Feed Beef Co-Op

Defining value proposition The Grass-Fed Beef Co-operative was looking for assistance with creating a brand and a well-defined value proposition to explain its concept to relevant farmers and stakeholders. We worked with the co-op to firstly define the brand as an ethical co-operative focused on mutual benefit and improving the industry generally. We then translated…

Collie River Valley Marketing

Tourism re-launch Collie River Valley Marketing is a not-for-profit organisation in Collie that aims to promote Collie as an attractive place to live, visit and invest. As a proud part of the Bunbury Geographe region, Collie River Valley is progressively updating its existing tourism branding to align with new regional branding produced by Juicebox. A…

Industry Road Safety Alliance

Road safety communications The Industry Road Safety Alliance South West is an independent, collaborative group taking in industry, government and community players across the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra. The Alliance’s goal is to help mitigate and manage risks associated with industry road traffic with the ultimate outcome of improving…

Art & Tech Fest

Event marketing A local team of changemakers known as Operation Next Gen held an Art & Tech Fest to launch Global Entrepreneur Week in Collie. The festival had a ful program of activities, covering visual arts, filmmaking and music disciplines, finishing with a free community concert and video art projection, all in the centre of…

Collie Christmas Pageant

It’s beginning to look a lot like Christmas The Christmas Pageant organisers wanted a brand that captured the excitement of Christmas and conveyed old-time values. Gumfire took inspiration from the brand that created the original Santa brand and rolled it out in fun new ways. It’s a nostalgic brand that appeals to people of all…

Collie Adventure Race

A quick refresh The Collie Adventure Race has spent the last few years developing its own brand, website and social media presence. Gumfire came on board in 2018 to help get the word out. We developed a funky video to use on social media, produced merchandise and helped with copywriting and public relations. Examples of…

Collie Art Prize

Bold, yet elegant The Collie Art Gallery needed a bold, but elegant, brand for the inaugural Collie Art Prize in order to establish its credibility as regional Australia’s richest art prize. It needed to be flexible enough to translate across digital and printed media, as well as being sympathetic to the major sponsor’s branding. Gumfire…

Collie RC Club

A complete solution The Collie RC Club was established just a few years ago by a group of enthusiasts to promote the sport of radio control car racing in a fun and inclusive environment. Gumfire has been on board since the club’s inception, helping to develop the initial branding as well as producing templates, a…