Branding – Gumfire

Collie Cougars

A fresh look for the future Collie Basketball Association has a long and proud history. As it enters a new chapter in its journey as a community sporting club, it continues to build on the narrative and storyline that brought it to where it is today and yet also have a keen eye on the…

TraaVerse

A complete solution TraaVerse is a family-owned and run tours and transfer business based in Collie. Simone and Dion came to us for help with branding and positioning of the company in order to set themselves up for success. The triangular brand is aspirational, softened with rounded edges. Its broken shape has a start and…

Grass Feed Beef Co-Op

Defining value proposition The Grass-Fed Beef Co-operative was looking for assistance with creating a brand and a well-defined value proposition to explain its concept to relevant farmers and stakeholders. We worked with the co-op to firstly define the brand as an ethical co-operative focused on mutual benefit and improving the industry generally. We then translated…

Vitality with Esyltt

A personal blogger brand Esyltt Graham was looking for guidance on the development of a personal brand for her creative wellness blog, Vitality with Esyltt. We developed a professional, yet feminine brand that displayed her personality and presented her thoughts in a non-confronting way. We developed a blog website, html newsletter, and set up social…

Cynthia Dix Art & Design

A new personal brand Cynthia Dix is a talented designer, painter and ceramicist who loves to capture the essence of native Australian flora and fauna. She was ready to take her art to the next level, with her designs now gracing beautiful silk scarves, tote bags, cushions and more. Cynthia wanted a simple and elegant…

Collie Labour Day Festival

A new festival We helped create a flexible, fun, family-friendly brand for a brand new festival being held in Collie. Central Collie was a hive of activity of the Labour Day weekend in 2020, with a festival held to celebrate the wealth of year-round recreational activities afforded to people lucky enough to live in the…

Bunbury Geographe Tours

Crisp, clear brand voice When a brand new tour company servicing the Bunbury Geographe region asked for some help with their branding and promotion, we were happy to jump on board. The Bunbury Geographe Tours brand is a clean, simple brand that reflects its owner’s personality as well as appealing to its main target markets.…

Industry Road Safety Alliance

Road safety communications The Industry Road Safety Alliance South West is an independent, collaborative group taking in industry, government and community players across the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra. The Alliance’s goal is to help mitigate and manage risks associated with industry road traffic with the ultimate outcome of improving…

Art & Tech Fest

Event marketing A local team of changemakers known as Operation Next Gen held an Art & Tech Fest to launch Global Entrepreneur Week in Collie. The festival had a ful program of activities, covering visual arts, filmmaking and music disciplines, finishing with a free community concert and video art projection, all in the centre of…

Collie Christmas Pageant

It’s beginning to look a lot like Christmas The Christmas Pageant organisers wanted a brand that captured the excitement of Christmas and conveyed old-time values. Gumfire took inspiration from the brand that created the original Santa brand and rolled it out in fun new ways. It’s a nostalgic brand that appeals to people of all…